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Our Structure

Creating The Cellular Organisation
Small Organisations

We believe that small organisations are the most effective. Lines of communication are short; everybody knows everybody; the organisation can be inclusive, empowering and largely self-organising. These benefits allow the organisation to be agile, flexible and highly adaptive - exactly what we seek to be so that we can meet the ever-increasingly complex challenges that our clients set us.

Cellular Structures

This form of organizing allows us to maximize our ability to operate in an increasingly complex business environment where the pace of management and technological developments is immense. By organising in this way we can maintain the advantages of the small organisation however large the company becomes. Our cells combine the critical elements of entrepreneurship, self-organisation and member ownership in mutually reinforcing ways. Each cell within the company has an entrepreneurial responsibility for the growth of the larger company, and this ensures that an entrepreneurial mind-set is distributed throughout the company; every cell is concerned about improvement and growth. When a cell reaches a pre-determined limit of growth, another cell will be formed from a nucleus of people from the previous cell and so the process continues.

Why we use it

Using this structural form, the company, like an organism, has an organisation of cells that can operate alone but can also interact with other cells to form a more complex and therefore powerful knowledge mechanism. The combination of independence and interdependence allows the cells to generate and share knowledge in a way that produces continuous innovation - this is good for us but it's also good for our clients.

This form of organising also enables us to develop the critical skills needed at an organisational level to use alliances and partnerships as a basis of our dealings with other companies and our clients - it rewards people for working collaboratively both internally and externally.

The glue that holds the cells together is therefore mutual interest rather than directed hierarchical control - this is what generates true commitment from people.

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